SEO – There’s no “Easy Button”
Posted on Sunday, September 27th, 2009
At the beginning of this year, I sat down and dedicated myself to improving my Web site’s ranking with the search engine Google. After much reading (books, blog posts, forum posts, etc), I’ve finally come to the realization that there’s no “easy button” for SEO. Now, this doesn’t mean optimizing one’s Web site for search engines can’t be fun, because it can. Google just wants to make sure that you earn that coveted ranking of page one – top 3.
Since the re-dedication of my efforts to improve my site, I have noticed significant improvements in the SERPS. Unfortunately, though, I’m no where where I would like to be for my targeted keywords. After the third quarter review of my site, it turns out I am not even close. What good are clicks to your site if those visitors aren’t interested in what you are selling?
On a recent trip to Denver, I met up with a Denver SEO by the name of Knox. He has helped me put a lot of my efforts into perspective. It’s so easy to lose track of your goals when you’re constantly working at all the things that you think will help you get to page one. Not to mention that if you don’t know the correct things to do, then you could be potentially hurting your site’s ranking. In terms of SEO, focusing on the wrong things also consumes time that you could be using for the correct things. Knox used a great analogy I know will always stick with me. He said “There are millions of ways to travel to Nanaimo, British Columbia. Right now, though, you’re stuck in Detroit.”
As I continue to move forward with my optimization efforts, I’m constantly reminded of the simple fact that there’s no “Easy Button” for SEO. Now, this doesn’t mean I haven’t looked, because I have. This just means that I need to surround myself with the right people who will work with me to help achieve the goals I have for my site and sites. So, here is to meeting new friends, like Knox, who’s willing to take a chance on a random Denver mini Tweetup and to finding the right people to help make SEO a little easier and maybe even fun.
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“SEO – There’s no “Easy Button””
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SEO – There’s no "Easy Button" | SEO Partners says: September 28th, 2009 at 4:47 am
[...] Read more here: SEO – There’s no "Easy Button" [...]
I have recently read that using keywords is on the way out as one of the most effective ways to attract hits and it might be better to spend the time creating powerful content and focusing on posting and commenting (like what I am doing here) in other places that your customers might be visiting as well as your own sites.
If you are all about Raleigh, post your articles on sites like Ezine, associated content and helium as well as your own with Raleigh in the heading of the article. Getting one article headlined on stumbleupon can drive thousands to your site.
One tip I have found that works is to write articles with headlines similar to: “Ten things to do in Raleigh” or “8 reasons why Raleigh is the place to move”
I don’t know why but they get more hits than others.
But, whatever works best; to be sure as soon as I have it down pat, it will be obsolete.
Good luck
Bob